Empirical UX research on search result ranking for Austria's leading C2C marketplace. As part of my master's thesis, I developed and validated a UX-driven ad scoring model through literature research, benchmarking, prototype development and an A/B experiment with 241 participants.

Brand redesign and digital launch for a real estate client managing +9,000 appartments and houses in Lower Austria and Vienna. Including a responsive webapp supporting property serach and tenant-related services.

Booking platform concept for a major professional educational institute in Vienna with 35,000+ course participants per year. I covered UX research and design across all user touchpoints and internal alignment with sales, support and marketing.

Evaluating usability of a military tablet under operational conditions. State of the art UX Research on the BACKBONE prototypes conducted in cooperation with the University of Applied Sciences Vienna applying standardized methods.

Accessible, AI-ready city portal concept for Graz’s 300,000 residents. This UX & UI case study was developed as a design pitch for a major German digital consulting group. It routes every request through one central input field, either to the site search or to an AI assistant, within the city’s corporate design.

UI design and corporate identity for a native nutrition and recipe app for managing ingredients. Defining the visual system, interaction structure, typography rules, semantic color logic, and the product’s brand foundation including logo and core palette.